Interview by Karolina Jakubowska. Published in Polish on muno.pl, May 16, 2019, ahead of Julian Perez's appearance at Karawana, Projekt LAB, Poznań.
We speak with Julian Perez, head of the legendary Fathers & Sons label, before his appearance at Poznań's Projekt LAB club.
Your biography mentions that at the beginning of your musical journey you were inspired by sounds from the UK and USA. Which artists and labels did you particularly admire?
Mainly it was Detroit — Derrick May, Carl Craig, Juan Atkins, Kevin Saunderson and their labels: Transmat, Planet E, KMS, Metroplex. I was also inspired by labels from Chicago: Relief Records, Cajual, Guidance from Spencer Kincy / Green Velvet, Derrick Carter. From the UK: Peacefrog, Ferox, Force Inc were my thing. At the time there were also many great labels in Europe, but somehow at the very beginning I was much more interested in the ones I mentioned first.
Many artists talk about their studio rituals. What are yours?
I agree that the room must be clean and tidy, but I don't really sit in an atmosphere of incense and rituals. When inspiration appears, it's better to be in the studio, ready to record. I'm definitely more productive when I'm completely rested, from morning to late evening. But it can happen that many hours pass before you create something interesting — then you have no choice but to sit there until it sounds the way it should. Going to sleep would mean losing the flow. What definitely helps me is natural light in the studio.
Apart from releases on other labels, you have been totally dedicated to your two own — Fathers & Sons Productions, which you closed with your album, and now Girada Unlimited. What chapter did you close and what lies ahead for your new label?
I believe that life consists of chapters, periods, stages — whatever you prefer. I believe that certain things need to be concluded so that you can enter something new with fresh energy. I'm very satisfied and proud of every stage of this journey. The new chapter has no defined path yet, its story is still being written. Girada Unlimited is still developing its sound, which is very broad these days. What comes next? That is always unknown and unlimited.
In one interview you mentioned that you don't prepare sets when you play somewhere for the first time. Where during your debuts did you experience the most satisfying reception from the audience?
If you're playing somewhere for the first time, trying to prepare a set seems quite stressful. One such event was my debut in Córdoba, Argentina. It was one of the stops on my tour through several countries and I couldn't really fill my bag with that specific gig in mind. Interestingly, the music I had with me turned out to be perfect. The approach and vibe of the people was something from another planet.
The same thing happened when I first played in Romania and that feeling stays with me to this day when I play in that country. It's simply a different level — a well-informed audience that makes you feel confident and relaxed, and as a result you play better and it becomes a great experience for everyone.
Apart from your vast experience in electronic music, you once worked in advertising. How did you jump from one to the other?
Advertising has always excited me, and its creative part has application in what I do now. It was about chasing my dream, which had been my hobby since I was a teenager — so when it came to the point where I had to decide which field to commit to one hundred percent, I chose music.
Advertising also plays a big role in electronic music, especially now in the social media era. People say that when a culture becomes a business, an industry, it ceases to be culture. What is your view on this?
It's undeniable that strategy is important today and everyone plays by their own rules. I don't believe popularity always means success. There are those who believe it and will continue to believe it as long as they can live from this new business — which is far from what we call culture. The "ends justify the means" approach or "fake it till you make it" are unfortunately omnipresent today. Whatever works, right? Culture will always remain culture and remain where it is. If you dig deep enough, you'll find it.
Will we hear your live set soon?
It has always interested me, but at the same time I love playing from records — the diversity it gives depending on your mood, the audience and so on. A live set has to be more or less planned, and several events with a live performance means producing a large amount of music to keep the performance and material fresh. Actually, working on a live performance with another artist seems more interesting and satisfying. Why not?